Why Mark Zuckerberg of Facebook Used These 3 Men as Example of Innovation in Nigeria


You know you’re doing something right When Mark Zuckerberg namechecks you.

That’s exactly what happened to Jobberman founders Opeyemi Awoyemi, Olalekan Elude and Ayodeji Adewunmi on May 10 when the Facebook founder used the three men as an example of innovation in Nigeria.


Awoyemi, Elude and Adewunmi founded the job site in their dorm room at Obafemi Awolowo University, Nigeria in 2009.

Their mission was to build the largest catalog of jobs in Nigeria. Today, 5,000 job applications go through the site every day.

“In our six years of working on Jobberman, we’ve seen that beyond the problem of unemployment, there is a problem of unemployability as well,” Opeyemi Awoyemi told CNN.

Zuckerberg just made us the poster-children of Nigeria’s burgeoning internet technology space

said Jobberman co-founder, Opeyemi Awoyemi.

“That has clearly influenced our mission. We expend most of our resources on job matching via our online platforms, we are also exploring partnerships with government and philanthropic organizations to power career advice centers in cities and universities in Nigeria.”

“Despite the success of the site, a name-check from an international tech leader can’t hurt.”

In the first year since launching, Jobberman quickly became one of the most visited websites in the country, and operation were moved to Lagos to get closer to the business and big employers the team wanted to target.

Free Basics Launches in Nigeria

When Zuckerberg mentioned Jobberman, he was making an announcement about a new partnership with Airtel Africa called Internet.org Free Basics in Nigeria, which will allow Nigerians access to news, health information and other services without having to pay for data on their mobile devices.

Facebook users can access Facebook without paying for data on Airtel network.

“Free Basics is now live in more than 40 countries, and half of those are in Africa,” Zuckerberg explained in a Facebook post.

“Over the next few months, we’ll be doing even more to connect developers with people who can use their apps — and partner with local companies to bring internet to people across Africa who don’t have access to mobile networks.”

How to be the Next Jobberman

Zuckerberg finished his announcement with a telling statement: “I’m excited to see what Nigerians build next!”

Awoyemi has an idea of what that might be.

“I think the next big thing from Nigeria will solve a key global challenge in one of power, clean water, health, inclusion or agricultural linkages. I think the next big thing from Nigeria will solve a key global challenge”

“My advice to anyone trying to build an online business is to understand that you cannot separate ‘online’ from ‘offline’.

“The majority of Africans are still very much offline and have not harnessed the internet’s full potential.”

“As such the internet is what enables you to scale and grow very quickly, but the offline connection still needs to be harnessed to move people online.”

“My bet is Facebook understands this fact very clearly as well.”


3 thoughts on “Why Mark Zuckerberg of Facebook Used These 3 Men as Example of Innovation in Nigeria

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s