Facebook Grows 16% In South Africa, 6% In Nigeria, 18% In Kenya
Some 14-million South Africans use Facebook every month, the social network says, a 16.6% increase in the year since it last released figures.
Nigeria’s monthly active users (MAU) have grown to 16-million (from 15-million) which is a 6.67% increase, as of the first quarter of 2016. Kenya has 5.3-million (up from 4.3-million or 18.6%). Half of these figures in Kenya are daily active users (DAU), and just less in Nigeria.
About 90% of South Africa’s monthly users are on mobile, and 95% of daily users. Some 8-million people use Facebook daily in South Africa, or 62%.
Just over half (52%) of Internet users in South Africa are on Facebook and it calculates 66% of its consumers are looking at the social network (which it calls dual-screeners) during a show.
Last year when Facebook opened its first office in Africa, it said its users in Africa had grown 20% over the figures it provided in September 2014.
Giving her first public address since being appointed Head of Africa last year, Nunu Ntshingila, 51, says there almost 800-million people that are yet to be connected in Africa.
“As Facebook this is certainly something that is important for our mission and important for our platform. Later this year, we will be launching the satellite,” she says of Facebook’s initiative with Eutelsat to provide internet coverage across sub-Saharan Africa.
Ntshingila says this satellite will help increase how people connect to the internet “to make sure we continue to connect, not at the [current] rate, but we need to fast forward the rate people are connecting to the internet.”
She adds: “If people are connecting, it means businesses can connect to them and connect faster. We think connection is important for business, but we think it is important at a personal level for the development of this country.”
Facebook says 88% of South Africans use their smartphones daily and spend an average of 5 hours and 13 minutes a day on their phones. It says the top three social networks are WhatsApp (84%), Facebook (81%) and Youtube (74%).
Facebook Free Basics has connected 25-million people in 37 countries, says Mark Hamilton,
Facebook’s head of marketing for Middle East, Africa, Turkey and Israel. “Africa is a key pillar of our future.”