Earlier this year, Google launched its Google for Jobs search engine, which organised listings from a range of employment sites including LinkedIn, Careerbuilder and Glassdoor.
Then late last month. it unveiled its first piece of Human Resource (HR) software, called Google Hire, which will help small and mid-sized US businesses to communicate with candidates, schedule interviews and manage overall job applications. Through the tool recruiters can customize their hiring process by setting questions, coding tests and on site presentations for the requirements of each role, allowing the internet search giant to take a stab at sites like LinkedIn and Indeed, as spotted by Axios.
LinkedIn is a business- and employment-oriented social networking service that operates via websites and mobile apps. It is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs. As of April 2017, LinkedIn had 500 million members in 200 countries.
Job recruiters, head hunters, and personnel HR are increasingly using LinkedIn as a source for finding potential candidates. By using their Advanced search tools, recruiters can find members matching their specific key words with a click of a button. They then can make contact with those members by sending a request to connect or by sending InMail about a specific job opportunity he or she may have. Recruiters also often join industry based groups on LinkedIn to create connections with professionals in that line of business.
While it’s solely based in the US, Google Hire is rivaling HR software vendors like Workday, Greenhouse, Lever and Microsoft. The company says it plans to expand Hire to other countries but did not specify if or when it was coming to the UK.
“The recruiting system market is vast with a number of companies providing similar services,” Gartner analyst, Helen Poitevin said. “However, with the heavy investment in machine learning for matching people to jobs, and the close tie to other G suite applications, Microsoft is the obvious rival, particularly with their LinkedIn acquisition and their Dynamics 365 Talent offering, which is tightly integrated with Office 365”.
LinkedIn has put a lot of effort into new areas of business like content, education and bringing on new users in emerging markets; and this month, the company debuted a new service that identifies potential mentors and people who might be looking for mentorship in a specific area, and then helps match them to each other. The service is free and will be available first to users in San Francisco and Australia, while Google Hire is planning to invest further in machine learning tools which will allow candidates to reapply for positions and new job opportunities while also extending it to other countries.
Sources: Computer world Uk, Wikipedia