Not so long ago, social media was only a platform to keep up with the lives of friends, relatives, celebrities and news. Today, it plays a significant role in the business realm. Companies use it to communicate with clients and the market at large. Many firms use the avenue to receive feedback both positive and negative about their products and services. Excellent social marketing drives have been known to boost online reputation by amassing quality traffic and sales. This has opened up positions for social media managers. These are professionals whose responsibility is to come up with the best social media campaigns that firms can benefit from.
As a social media manager, there are some strategies you can employ to get the desired results. Here are the top three:
Set Achievable Social Media Goals
It is not possible to run a social media campaign without knowing what to expect or achieve in the long run. You must make sure that the goals you write-up align with the vision of the company that you are working for. The key to setting the goals is to be as specific as possible and difficult at the same time. Difficulty in this matter does not mean unreachable goals; it implies something that is reachable but as simple.
The goals also need to have a time-frame whether it is a couple of months or years. Additionally, they must also be realistic, measurable and achievable. Examples of some goals that managers set when it comes to social media drivers include:
- Enhancing ROI.
- Boosting sales.
- Increasing awareness of the brand.
- Creating a loyal fanbase among many others.
Try and set some few goals at a time, so that it does not become overwhelming. When you achieve one, you can go on and set new ones that will elevate the firm to the next level.
Use Tools to Evaluate Metrics
One area where social media managers go wrong is to run blind campaigns. This is where they invest a lot of time, money and other resources to spearhead a campaign without knowing how it is performing at the end of the day. You must perform social media management with an eye to data analysis the same way you would for traditional marketing. There are numerous options available to help you gather and analyze data like:
- Instagram, Facebook, LinkedIn, Twitter, Pinterest, and YouTube all have analytics that shows engagement, the growth of followers, the most popular posts, and much more.
- Expert service providers – There are companies that are put in place to specifically help clients to know how their social campaigns are performing. For example, you can hire a company that will let you know how many times your Facebook URL has been shared across social networks.
- Google and other Website Analytics – These reveal the source of traffic to your site, which includes social media and organic leads. This is extremely beneficial in that it helps you to identify the platforms that are working out best for your products.
Since there are numerous available options, just do your homework well to identify the tools where you will be gathering the details that will help with your campaign.
Know your Audience and Keep Them Interested
Social media is all about numbers. While putting in an effort to grow the number of followers, who might convert into paying customers, you must keep them interested in your pages. This is the only way they will keep coming back to your pages and perhaps even recommend it to other people they know. One of the best ways to grow and keep your audience is to make sure that you avail content that they like. This means that you must take time to study the audience to know what they like so that you can produce posts and other content that will keep them glued to the screen.
Remember to always engage your followers as you try and turn them into satisfied customers. This will help you know any problems or issues that they may be having. While working on social media campaigns, understand that they can make your business prosper or even break. This means that you have to be very keen to know what works and what should be thrown into the bin.
This article is a guest post submitted by Robert Hoffman.