Tag Archives: Social media

Online Presence for Small Business: Facebook Page vs Website

Small businesses in Africa are mainly services or retail operations such as convenience stores, small grocery stores, bakeries or delicatessens, restaurants, guest houses, or tradespeople (e.g., carpenters, electricians, hairdressers, photographers), very small-scale manufacturing, and Internet-related businesses such as web design and computer programming.

Some professionals operate as small businesses, such as lawyers, accountants, dentists and medical doctors (although they can also work for large organizations or companies).

Typically, small businesses like these have less than 15 employees. While many have less than 5 employees some are actually one-man businesses. The internet offers different measures of business opportunities for core online business and also for offline buses which can use online tools to boost revenue and profit.

Since the advent of the internet, it has become traditional for businesses to have a website. However, in Africa, most small businesses don’t have online presence, despite the fact that most Nigerian internet users are on Facebook. Small business owners either lack skill to manage a website, capital to pay for a website or a webmaster for site maintenance. Maintaining a website requires time and money that small business owners don’t always have in good supply.

This makes Facebook page the best option for small businesses that cannot afford to own a website because creating a Facebook page is a relatively a simple process. Unlike websites, Facebook is easy and affordable and since so many people use Facebook for personal social media, it’s often easier and more familiar than using a website builder or blog.

Also Facebook is free, whereas there’s a cost involved if you hire a firm, a freelancer, or an employee to build and maintain a business website. So using a Facebook page as both social media tool and business website can make the work of building an online presence simpler, easier, and cheaper.

With 2 billion active monthly users, Facebook brings what small businesses need the most: access to a growing customer base. This may seem like a no-brainer as far as making your decision: go where the people are.

When you are using Facebook as compared to a website, you do not have to worry about mobile optimization issues. Having a big company take care of mobile optimization for your digital marketing is a huge relief, for example; you know you shouldn’t ignore mobile consumers, but keeping up with mobile requirements can be a real headache. Using Facebook guarantees that your efforts, on the Facebook platform, anyway, will be mobile optimized and kept up-to-date.

Facebook page has been optimizing for small businesses, to connect to the platform’s more than two billion monthly active users. This means a typical small business can establish a strong online presence without worrying about building or managing a website.

Facebook business page have themes with features and tools optimised to be use by professionals like, lawyers, accountants, dentists and medical doctors to interact with clients. There is a theme for local businesses such as hairdressers, barbers shop, guest house; retail and e-commerce operations such as convenience stores, small grocery stores, bakeries or delicatessens etc.

This means small businesses can display their goods and services on their Facebook pages, with description and additional information like Price/Fee; and call-to-action like “Make Enquiry” and “Buy”. With the advent of payments platforms like Paystack, a small business in Nigeria can now deliver their goods or services, sell their products online and received payments directly through their Facebook page seamlessly.

Nigerian Small business, especially those who own Facebook account are not exploiting Facebook business Page tools to grow their business, improve revenue or profit, this includes. This is mainly due to lack of social media skills. Many do not understand how a Facebook page work or hoe to use it for their businesses. This calls for massive training of small business owners on how to use Facebook Page in place of a website, for professional business, e-commerce and marketing.

Since the beginning of 2018, I have been teaching small business owners how to use social media to grow their businesses through my consultancy company, U & D inc., I am focused on helping small business owners integrate digital technology into their business to boost revenue, profit and growth at a very minimal cost.

My aim is to increase digital literacy among small business owners in Nigeria. Most of the businesses in Nigeria are small businesses as such the country will be better off if a good number of these businesses can be digitalised to achieve accelerated growth and development.

For enquiry about Social Media for Business training click here or send a WhatsApp message to +234 701 090 2972.

4 Ways Digital Revolution is Conveying Power From Big institutions to Individuals.

4 Ways Digital Revolution is Conveying Power From Big institutions to Individuals

The advent of transistor, computer, internet, mobile phones and social media led to a digital revolution. These digital technologies have changed the way humans communicate and do things, and the impact is huge.

Digital communications which involves the use of computers and mobile phones to communicate through the internet gives an individual the potential to reach more people, quicker and more directly than before.

This has given citizens, customers, or end-users as the case may be, as individuals more control, power and influence over issues that affects them. Digital revolution has eroded national borders and allows citizens to mobilize in new ways, and build bridges across geographical divides. It helps expose information that in the past could have more easily been suppressed by government or big organisations.

Social media

An individual can now sit in the comfort of a room and use a single #hashtag to mobilize mass support from all-over the world through the internet cutting out traditional communication medium like radio, television and print media outlets.

We saw digital revolution at work in the #bringbackourgirls campaign, which was run entirely on social media, and yet reached every continent. We also saw it in Nigeria’s 2015 presidential elections where the social media controlled by individuals defeated well-funded government controlled NTA (Nigeria’s largest television network) and government supporting AIT (Nigeria’s largest private-owned television network) the country in the battle of propaganda.

Twitter, Facebook, Instagram, Snapchat, WordPress, Blogger, Linkedin, Youtube, and more, have made it easy for anyone to report and share events as it happens, write and publisher article in the internet, make and broadcast movies and lot more with a mobile phone from anywhere, Traditional media no longer control information dissemination making them less powerful.

Soft Power

Digital revolution, as explained in Soft Power report by Portland Communications, a UK-based public relations agency, is moving power away from traditional institutions to individuals. Soft Power is the ability to encourage collaboration and build networks and relationships.

It is the influence created by building networks and communicating compelling narratives, as against Hard power which is the use of coercion. As Professor Joseph Nye, who first coined the phrase “soft power” 27 years ago said, “power with others can be more effective than power over others”.

Numerous individuals have been able to build networks and millions of followers on one or more different social networks like Twitter, Facebook, Instagram and Snapchat which they can easily influence through positive attraction and persuasion.

This has made citizens powerful and they are very much aware. They have severally come together against governments. They have influenced national policies by mobilising hundreds of thousands of people to turn out to protest or sign petitions within a very short time.


Banks and governments often impede the free flow of business because of the time it takes to process transactions and regulatory requirements. Many Governments and powerful institutions use traditional financial system to coerce oppositions and control citizens. Banks have severally been accused by conspiracy theorist of having secret agenda and conspiring against the citizens of countries.

Blockchain, a digital technology and a new global economy of immediate value transfer is changing all that. In this new economy, intermediaries which are mainly big institutions no longer play a major role and a very large chunk of socio-economic control is transferred from traditional institutions to individuals.

This digital technology is driving a fundamental shift from the Internet of information, where we can instantly view, exchange and communicate information to the Internet of value, where we can instantly exchange assets. An economy where trust is established not by central intermediaries but through consensus and complex computer code.

Its has applications that go way beyond obvious things like digital currencies (e.g Bitcoin) and money transfers. From electronic voting, smart contracts and digitally recorded property assets to patient health records management and proof of ownership for digital content.

Blockchain will profoundly disrupt hundreds of industries that rely on intermediaries, including banking, finance, academia, real estate, insurance, legal, health care and the public sector — amongst many others.

Consumer-to-business (C2B)

While the large traditional media outlets are one-directional relationships, the internet connects large groups of people to a bidirectional network. The decreasing costs of technology; individuals now have access to technologies that were once only available to large companies (digital printing and acquisition technology, high performance computers, and powerful software).

This digital revolution has radically changed the way individuals and companies interact. Many businesses are now adopting C2B as a business model. This is a model in which consumers (individuals) create value and businesses consume that value.

In the C2B model, businesses profit from the willingness of consumers to name their own price or contribute data or marketing to the company, while consumers profit from flexibility, direct payment, or free or reduced-price products and services.

Social media has empowered consumers, as an individual with large number of social media followers with just a mobile phone can influence big businesses through reviews or endorsements with the effect being evident in few hours.

Before social media this could only be done by real famous people like Tv and sport stars, and it may take months  before the  effect become evident. Consumers (Individual) have never been this powerful before in the history of Consumer-business relationship.

Facebook Reaches 16 Million Users in South Africa

Facebook has passed 16 million users in South Africa, according to regional director for Facebook Africa, Nunu Ntshingila.

Speaking to the SABC, Ntshingila said that the Facebook Africa branch was currently focused on a number of areas including new policies and products, as well as “looking after” a number of businesses in South Africa that make use of the platform “At the end of the day, this office is the centre of innovation,” she said.

“We always have our clients, businesses, and community owners here just to sit down with them and make sure that we are responding to some important issues – and we are learning from them.”

The 16 million represents a major increase – over 4 million more users since the 12 million recorded in September 2016 according to a  WorldWideWorx report.

The report highlighted that while Facebook’s numbers continued to grow, the platform was also seeing increasing engagement. Over the course of 2016, the average number of likes per post grew from 80 to 108.

The average number of comments per post increased from 10 to 12, and, on average, posts are also shared more – growing from 6 to 11 shares per post.

Originally published in BusinessTech